The Focus of Keyword Research
In SEO, keyword research is foundational. Even if your categories and products are limited, precise keyword selection remains crucial.
Utilize Long-Tail Keywords: Long-tail keywords typically have lower competition, making it easier to rank higher in search engines.
Tool Selection: Use tools like Google Keyword Planner to identify keywords related to your products or services.
Case Study: Keyword Strategy of a Small Australian Clothing Store
A small Australian clothing store with limited product types, mainly different colors and sizes of T-shirts, used Google Keyword Planner to find that long-tail keywords like “red t-shirt,” “blue t-shirt,” and “men’s t-shirt” had higher search volumes but relatively low competition. They distributed these keywords across different product pages and optimized the page content, improving their rankings.
Results: Before optimization, the website had about 500 visits per month. After optimization, traffic increased to 1,500 visits, a 200% increase. Several “color + t-shirt” keywords climbed to the top 10 in Google’s Australian search results.
Optimizing Website Structure
Even with limited products, it’s essential to ensure your website has a clear structure and offers a good user experience.
Simplified Navigation: Make sure the website’s navigation is simple and user-friendly so visitors can easily find the information they need.
Internal Linking: Connect related content through internal links to increase user dwell time and improve page authority.
Case Study: Structural Optimization of an Australian Electronics Accessories Website
An Australian electronics accessories website with only a few chargers and cables as products optimized its site structure by adding product category pages such as “USB Chargers” and “Type-C Cables.” They also added internal links to each product page, like “Recommended Accessories” and “User Reviews,” enhancing the user experience and page authority.
Results: Before optimization, the site had around 800 visits per month. Afterward, traffic increased to 2,200 visits, a 175% boost. Many long-tail keywords with “USB Chargers” gained rankings.
Takeaway
Even with limited categories or products, applying the above SEO strategies can significantly improve your site’s search rankings and user experience. Remember, SEO is a continuous optimization process, and regular checks and adjustments are key to sustained success.